Founder Friday
Founder Friday
Leveraging entrepreneurship as a tool for social mobility.
That's the mission behind Canopy Community and the Founder Friday podcast.
We believe talent is everywhere, but opportunity isn't.
Too many people never start a business because they never see someone like themselves become a founder. They assume entrepreneurship belongs to people with different backgrounds, different education, different connections or different resources.
We're here to change that.
In each episode, host Stewart Noakes sits down with founders from around the world to uncover the stories that rarely make the headlines. Together they explore the uncertainty, resilience, failures, breakthroughs and defining moments that shape entrepreneurial journeys.
These aren't polished success stories.
They're honest conversations about building something from nothing.
Our hope is simple.
One story at a time, we want every listener to discover someone they can relate to and think:
"If they can do it, maybe I can too."
Because there isn't one route into entrepreneurship.
- Founders come from cities and villages.
- From universities and factories.
- From boardrooms and bedrooms.
- From privilege and from adversity.
Some are parents. Some are students. Some are immigrants. Some start at 18, others at 68.
Every journey is different, yet has similarities regardless of the origin.
Every story matters.
Every conversation helps widen the picture of what a founder looks like.
Whether you're exploring your first idea, validating an MVP, finding customers, raising investment or simply wondering whether entrepreneurship could be part of your future, Founder Friday offers practical insights and authentic stories from people who are actively building.
Produced by Canopy Community, one of Europe's leading startup communities, Founder Friday is part of a bigger mission:
To leverage entrepreneurship as a tool for social mobility by making founders more visible, more relatable and more accessible to the next generation.
Because changing one life doesn't always start with funding.
Sometimes it starts with a story.
And perhaps the next story you hear will be the one that changes yours.
🎙️ Follow Founder Friday for new episodes as they drop.
🌱 Learn more about Canopy Community: https://www.canopy.community/
👋 Connect with Stewart Noakes: https://www.linkedin.com/in/stewartnoakes/
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Founder Friday
What If Your Wellbeing Was Your Best KPI
This episode is only available to subscribers.
Founder Friday by Canopy Community +
Get access to our entire back catalogueWe talk with Julia, founder of Wave Six, about turning a decade-long health journey into a holistic health tracking app that helps people spot patterns across daily life. We also unpack pitching practice, supportive founder communities, and why protecting wellbeing is the only sustainable way to build.
• building Wave Six to track sleep, nutrition, movement, relaxation, relationships and self
• using correlation to find personal patterns and outcomes over time
• living through MS and uncertainty, then choosing proactive responsibility
• making sustainable changes like removing gluten and dairy gradually
• moving from a restrictive diary to a need for smarter health tech
• naming Wave Six as a ripple effect plus six tracking categories
• learning fast through speed-date pitching and direct audience feedback
• shifting from landscape architecture to entrepreneurship later in life
• using Set Squared and Canopy for courses, mentoring and community support
• founder advice on direction before speed, boundaries, recovery and avoiding burnout
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Canopy Community
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